In the present times almost all the businesses are going online and the reason is that the customers are using the online medium to finalize their purchase decisions. Thus, if you want that your business should survive the tough competition then it’s very important to promote it on World Wide Web. Online marketing is very effective in boosting the conversion rates and if you are thinking that online business promotion will make a hole in your pocket then you are wrong. There are affordable ways through which you can promote your business in an effective manner and here you will get a complete idea about the best 5 tips. So, stay tuned as the best information is about to be shared.
Here are the top 5 affordable methods that will help in business promotion
1. Try to promote your business through video based platforms
Nowadays people pay attention to interesting content and the best way to tell about your business offerings is by creating exciting videos. Do you know YouTube alone gets around 30 billion visitors per day. As compared to written content, video based content grabs more attention and thus you should focus on creating high quality, creative and informative videos. You can upload such videos on platforms like YouTube and when the viewers will see these videos then conversion rates will multiply. You can also add the video content in your business web page or website and it will help a lot in improving the web ranking. So, it is an affordable as well as easy method to improve the online visibility of business.
2. Use social media platforms to spread the word
21st century is dominated by social media platforms and the information spreads like wildfire. You can use social media platforms like facebook, twitter, instagram etc. to promote your business offerings. You can create an informative business page and post on these forums. Create social media graphics that are not only eye catching but appeal to your audience as well. As more and more number of people will come to know about your business then sales will improve in a significant manner. It is an affordable way and in the present times lots of digital marketing companies help the businesses to promote their work on social channels. You can try this technique on your own or you can spare a little money and outsource this task to a digital marketing agency.
3. Offer special discounts, freebies and gift coupons
Each and every customer is fond of special discounts, offers, freebies etc. If you want to attract the masses then these things will work in your favor. If you are thinking that offering special discounts and coupons will create a financial burden then you are wrong. In the initial phases such steps may result in lower profits but this situation will be compensated by strong customer base. So, if you are looking for business expansion then this strategy will work the best. More and more customers will get attracted and the sales figures will improve in a great manner. You can also think about engaging in some CSR activities which will help in grabbing the attention of masses.
4. Try the networking tactics and webinars
You can try the networking tactics for online promotion of business. You can request others to promote your brand on their blogs and forums and it may involve just a minimal expenditure. You can ask your known persons to promote the brand on social platforms. The stronger will be your network, more it will become easy to promote the business. If your product or service needs some sort of explanation or a demo, then the best thing that you can do is host a webinar. It is a cheap as well as really effective way to generate promising leads. Webinars are interactive in nature and can help in attracting the target audiences.
5. Sponsor the web activities and don’t miss the option of localization
There are many online events that you can sponsor and the costs would not create any big financial limitation. You can sponsor gaming contest, quiz contest etc and by this way more and more number of people will come to know about your brand. The other thing is localization and it means that your business should be visible on maps. Customers search for options in Google Maps to a great extent and thus make sure that you are using the local search feature to improve online ranking.
So, these are the affordable ways which will surely help in business promotion on the online platform. Use these ideas and see your business growing at a tremendous speed.
Author bio: Prince Kapoor is Independent Marketing Analyst and Blogger. While not working, you can find him in gym or giving random health advises to his colleagues which no one agrees on :D. If you too want some of his advises (on health or on marketing), reach him out at @imprincekapur